Medical communications through social media can best be illustrated by examples. From networking communities and wikis to content hubs and medical blogs, here are a few interesting cases we’ve collected. The following examples are rich resources for healthcare marketing professionals who want to learn how other medical institutions communicate, and listen to patients talking about their experiences.
- In February 2009, the Henry Ford hospital live-Twittered a surgical procedure – one of the first institutions to do so – giving short real-time updates about the operation.
- Prolific hospital online manager and social media evangelist Ed Bennett updates the Hospital Social Network List, which now has over 800 U.S. hospitals that use social media: blogs, Facebook, Twitter, LinkedIn, and YouTube sites.
- In 2006, the Health 2.0 movement was born and resulted in a wiki, Health20.org, which lists healthcare and medical Web 2.0 sites and activities for professionals, policymakers, entrepreneurs and other stakeholders in the online medical industry.
- ICYou is a growing video community centered on medical and healthcare-oriented video content. It showcases everything from videos of healthy recipes, diet regimens, to interviews with physicians and medical policy.
- HealthMatters is a straightforward blog whose aim is to promote discussion and commentary on policy and practice in healthcare, public health, social care, and wellbeing.
- John Hopkins Medicine has weekly podcasts that explore the most recent top medical stories – a great resource for both doctors and patients who want to keep informed and updated about the healthcare industry.
- On the patients’ end, PatientsLikeMe is a niche platform that empowers patients to interact and share their experiences in healthcare. Certified by Health on the Net Foundation, it aims to provide authoritative, referenced, and well-documented medical information for both patients and their healthcare providers.
Today, there are plenty of remarkable breakthroughs where social media supports the existing communication infrastructure of hospitals and medical institutions. Are there any notable examples in your field? Do share them with us.