Category Archives: Marketing

D.I.Y. vs. Professional Web Development

Posted on January 16, 2013 by medcandy

If you weigh do-it-yourself websites against professionally-designed ones, which is more efficient for your medical practice? Continue reading →

Posted in Marketing, Web Development | Tagged , , , , | 2 Comments

10 Elements Patients Need to See on Your Medical Website

Posted on December 28, 2012 by medcandy

With patients becoming increasingly dependent on the internet for information on hospitals and medical practices, it’s imperative to have these 10 elements present in your medical website. Continue reading →

Posted in Marketing, Web Development | Tagged , | 2 Comments

The Contact Manager: The Doctor Is In

Posted on April 12, 2010 by medcandy

A contact manager is a useful tool to manage communication between a doctor and his patients. Find out what a contact manager can do to help with the administration of the practice. One of the most important challenges of practice … Continue reading →

Posted in Marketing, Practice Management, Social Media | Tagged , , | 1 Comment

Testimonials: The New Practice Marketing

Posted on November 29, 2009 by medcandy

Cosmetic surgery is one of the most popular and in-demand industries nowadays.  Print, audiovisual, and online media bombard consumers with a number of advertisements encouraging them to try different cosmetic products. With more and more voices screaming at top of … Continue reading →

Posted in Marketing, Practice Management | Tagged , , , | 2 Comments

Moving up the Medical Marketing Ladder

Posted on August 2, 2009 by medcandy

How do you position yourself as the leading expert in your field? Here are a few tips to help you move up your industry ladder and gain more patients. In this knowledge-driven society, patients are more critical in following the … Continue reading →

Posted in Marketing, Social Media, Technology | Tagged , , | 3 Comments

Social Media: Nontraditional Medical Marketing

Posted on July 21, 2009 by medcandy

Social media is increasingly being used as a marketing tool for a number of industries. What do medical practitioners stand to benefit from using social media? You’re a doctor. You’re online. You have a website. What’s next, you ask? Chances … Continue reading →

Posted in Marketing, Social Media | Tagged , | 1 Comment