Marketing Solutions

Search Engine Optimization

MedCandy works meticulously on our clients’ websites so that they can achieve organic high rankings in major search engines and bring in more potential customers and revenue. Our sound and stable organic SEO campaigns help our clients move up the rankings toward being leaders in their field of practice.

Using intelligent keyword analysis and collaboration with its client, MedCandy determines the appropriate keywords a client’s website should utilize. The website then is organically optimized with the keywords so that it can be easily indexed by search engines.

On top of this, MedCandy builds inbound links to our clients’ websites – whether to their main site, their practice blogs, or their eStores – via our network of affiliate websites, contributing to the boost in website ranking.

Pay Per Click

While organic SEO effectively moves our clients’ websites up the popular search engine rankings, a Pay Per Click campaign places a direct link to these websites prominently on relevant search engine results pages. Our clients can choose to bid on and purchase
strategically-chosen keywords to obtain consistent advertising placement on these search pages.

MedCandy offers a comprehensive marketing strategy for our partners in the practice. We aim not just to increase visitors to the websites, but to increase potential customers and profit for our clients.

Lead generation

Through programs like referrals, online sign-up forms and subscription lists, MedCandy takes an active approach in generating leads for our clients. From visitors who drop in and inquire onlinethrough the sites’ web forms, we build a database of potential leads for our clients.

Building affiliate networks/communities

MedCandy believes that network building is an indispensable web marketing tool. We build online affiliations with organizations and communities related to our clients’ practice.

MedCandy is execution-based, which means that the customers MedCandy gets for our clients are brought in using criteria that the clients themselves require.

There are three main differences in what we do from the usual affiliate networks:

  • Elite branding: MedCandy presents our clients’ brands solely, giving them exclusive relationships with new customers.
    Steady lead volume: MedCandy manages its own Pay-Per-Click operations on the search engines so that our clients can plan how much lead flow to anticipate each month.
    Higher transfers: MedCandy provides our clients with customers who purposely type in keywords to look for their products and services.

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MedCandy Solutions

Website Features

  • Tell-A-Friend

    Word-of-mouth marketing by your website visitors.
  • Calendar

    Organize activities for patients and clients online.
  • Feedback

    Patients' opinions on the practice.
  • Podcast

    Digital audio recordings to communicate and market the practice.
  • Videocast

    Engaging videos to enhance online visibility.
  • SEO

    Rise to the top of search engine networks.
  • Newsletter

    Vital information for current and potential customers.
  • Downloadable Forms

    Make documents available for download.
  • Q&A

    A tool to answering customers questions.